About Just Because Treats

Just Because Treats was born out of the passion of one woman, Jennifer Munson-Montanez. She wanted to bring the delicious, indulgent South American flavours of her childhood to the UK.

Growing up in Caracas, Venezuela’s capital city, Jen enjoyed a variety of delicious treats cooked with her mother and paternal grandmother.

Jen, Founder of Just Because Treats

Jen always made Alfajores and indulgent cakes for her family at home, but when she started making them for friends and work colleagues she realised just how unique they were.

Since leaving Venezuela at the age of 25, Jen has lived in amazing, culture-rich countries: from Colombia and US to France, Denmark and UK, fleetingly in Australia, but her original recipes have always come with her, experimenting with new flavours and adaptations along the way.

Her passion for making the sweet and light South American treats, Alfajores (Al-fa-ho-res), started at the age of 12 when she attended a cookery course run by a renowned Venezuelan chef, her youngest ever student!

Everyone loved the light and crumbly texture of her Alfajores, their delicious flavours and their beautiful, delicate presentation. It wasn’t long before people started requesting them for events or just as special, indulgent treats for themselves!

From all of this, Just Because Treats launched in 2018 and Jen started on her mission to introduce artisan Alfajores and other South American treats to the people of Surrey and beyond. She soon started supplying local independent cafes with her unique sweet treats and can regularly be found at farmers' markets and food festivals around the county.

We believe that good food brings happiness to the soul. Enjoying delicious treats has the power to bring people together - and for that, you don’t need a reason.

Our handcrafted treats are made from natural and locally-made produce where possible and are made without gluten.  

Our indulgent Alfajores are perfect for weddings, family occasions, employee perks and events, or they’re just as good with a cup of your favourite coffee at the end of the day. Treat yourself to a box today to find out what Venezuelan indulgence is all about!